A recently published source-based article stating that Glance lock screen platform will launch in the US in the next two months has generated huge interest and curiosity about our plans to roll-out Glance, around the world. While several media outlets have written follow-up stories over the past few days, unfortunately, much of what has been reported is based purely on speculation. This has led to confusion and a number of inaccuracies.
So today, we wanted to set the record straight. Despite our eagerness to deliver the Glance lock screen experience to people everywhere, getting it right for each market requires time, careful coordination, and market and regulatory landscape research. As we are still working on the Glance lock screen experience for the US, we thought it might be best to share our vision and intentions for the product in the country, and why we believe the experience will be of value and interest to consumers.
Here are the facts:
1) Glance transforms lock screens into smart surfaces delivering experiences that engage, entertain, and inspire consumers. It is not an ads platform. Our primary goal is to create a safe and the best lock screen experience we can, and our commitment to consumers is that you’ll never pick up your phone to see an ad on the lock screen itself, via the Glance platform.
2) Giving control to the consumer is core to our philosophy. Our consumers decide what they want to experience on the Glance lock screen. While Glance’s fundamental value proposition is consistent, the appearance and features will align with what our research shows consumers want in specific markets. For example, Glance will be a 100 percent opt-in platform in the US in the spirit of empowerment of consumers and all privacy legislations including FTC Act, CCPA, CPRA. Opting-in to the Glance experience will be part of the “unboxing” experience of powering up and activating a new phone.
Given that Glance seeks to add value every time you reach for the phone, consumers are able to customize what they see on the lock screen. Some will choose to ignore the content and unlock the phone as they normally would; some will derive value from the visual and headlines that appear on the lock screen before they unlock the phone; others will want to dive deeper and tap or swipe to explore more. If consumers do not find Glance experience exciting, they can opt-out via the settings screen on the phone at any point of time.
Finally, to put social media rumours to rest, Glance does not block people from instantly accessing any functionality of the smartphone at any point in time.
3) Glance is launching in the US, but there’s no definitive timeline yet. Once we have that date, we’ll be sharing it far and wide. If you want us to keep you apprised about Glance, please drop a note to firstname.lastname@example.org
We hope the above points help answer some of the burning questions, but our guess is that you’re still wondering what exactly Glance will bring. So below, we offer a peek into how it works and hopefully demystify the platform for those who have not had the opportunity to experience it first-hand.
What is Glance’s vision?
Glance’s vision is to add value to people’s digital lives. We do so by converting conventionally passive digital surfaces, such as the lock screen, into smart surfaces that leverage the capabilities of today’s sophisticated mobile devices.
Surfaces like the lock screen have typically been used for very limited purposes: notifications, weather, and time. In some ways, this experience reflects what was possible on early generations of smartphones which had limited capabilities. We believe that the lock screen can be made much smarter and more useful, unlocking a new and exciting potential with power that is yet to be harnessed.
We all interact with our lock screen surfaces multiple times each day. Sometimes we know exactly what we want or need to get done (we have “intent”); at other times we do not have anything specific in our mind (we are bored, killing time, or seeking “inspiration”). Glance helps users make the most of these moments by transforming the lock screen into a smart surface with rich and relevant experiences tailored to where the consumer is on the “intent to inspiration spectrum” in their daily journey. We call these experiences or experience zones “Spaces”.
What are Glance Spaces and what can they be used for?
Glance Spaces are live experience zones on the lock screen that an individual may choose, to cater to their specific interests. People can tap into Spaces to derive more value from an ongoing activity or experience content that is relevant to them at such a point in time. Spaces are intended to be a premium experience, designed to delight the individual via every interaction. Spaces are activated through the consumer’s consent and intent, and they can personalize the surface on which Spaces appear.
For example, a Fitness Space can provide suggestions, including choice of a workout or playlist to listen to while you exercise. During a live football game, a Sports Space can provide live scores through a scoreboard on the lock screen, along with trivia and other updates.
A Fitness Space can enable users to access workout stats, workout choices, playlist recommendations
Consumers can set up an OTT Space that lets them watch trailers of movies or TV shows on their existing apps, as well as trending content on other apps. The News Space can help consumers stay updated with relevant breaking news and they can also choose to activate Spaces to get news wrap-ups and summaries at specific points of time in the day.
News Spaces keep consumers updated with relevant breaking news, personalized daily news summaries, weather information
Spaces can also be shared, allowing consumers to engage and interact with others in the same Space if they choose to. Consumers in the same Music Space, watching the same virtual concert can interact with one another, participate in polls, request songs, etc.
Live Music Concerts in Music Spaces allows music lovers to connect with each other, interact with performers, request songs and more
A consumer can access a specific space by swiping on the lock screen. While we have begun with simple use cases of Spaces, we believe the possibilities are endless.
What Kind of Content Appears on Glance?
Being on the lock screen is a massive responsibility. Glance takes this very seriously and ensures that anything that goes onto the lock screen is privacy compliant and meets high aesthetic standards. Glance content and experiences are not consumer-generated but rather curated through partnerships with premium and trusted developers or media companies. In fact, we intend to launch the Glance Developer Platform that will bring developers immense opportunities to create premium experiences for consumers.
How is Glance Monetized?
Glance is a smart surface, not an ads platform. Glance has no intention to show ads on the lock screen surface. In the US, monetization on the lock screen surface will be primarily driven by the Space that a consumer chooses to consume at any moment. For example, consumers can pay a subscription fee for premium news wraps by a major publisher arriving every morning on their lock screens; or, they could choose to buy products from merchants when the product drop of the day surfaces on the lock screen.
We live in a world where there is more content than can be consumed by any given individual in a lifetime. With Glance, and our concept of Glance Spaces, we want to empower people to consume content without getting consumed by it. They have the right to know everything they want to know, watch what they love whenever they want, but also to easily disconnect, and go back to their physical lives instantly. We believe that glancing at snackable, relevant, timely content about what really interests consumers on the lock screen – the surface which they organically interact with the most – enables that.