Nostra announces four new immersive formats to redefine mobile gaming; to drive organic game discovery and engagement at scale for game developers globally

Singapore/Bengaluru, August 3, 2023: Nostra, one of the largest gaming platforms in India and Southeast Asia, today announced the launch of four new powerful and immersive gaming formats. These formats are designed to tackle a significant challenge faced by the game developers and gaming studios globally – enabling discovery of games at scale.

In a bid to revolutionize the gaming industry, Nostra is extending an invitation to game developers and studios worldwide to publish their games on its platform. By doing so, they can take advantage of the newly introduced formats, along with various other differentiated offerings, empowering them to expand their reach by up to ten times within a year, all without any upfront investment.

Nostra's new formats include -

• 'Live' which enables live streaming from inside any game, driving game discovery, engagement and fosters learning and connections. Another elevated version of this format is ‘TurboLive’ which enables viewers to interact with live streamers in any game and influence gameplay, making it an immersive and interactive experience.
• 'Connect' offers discussion forums to engage with players during the game. This feature not only fosters social connections, but also boosts engagement and retention towards a game.
• The newly added 'Esports Tournaments' format allows gamers to compete against each other, transforming them into enthusiasts and advocates. This competitive element further enhances their interest and involvement in the gaming community.
• 'Updates' creates curated experience zones for in-game updates such as gacha mechanisms, quests, and missions. This keeps the gamers re-engaged and excited about the evolving content of the games.

These new experiential gaming formats are aimed at boosting discovery of the games, resulting in intent-based installs and higher levels of engagement with the games.

“With over 700 new games getting launched every day and 90% of users dropping out within thirty days of installing a game, discovery and retention are two of the biggest challenges faced by the developers today. Nostra has created a new paradigm of user networks and engagement, proving what is possible when games think outside of their native apps,” said Yashashvi Takallapalli, Vice President & General Manager, Nostra.“The depth and breadth of our experiences are transforming casual gamers into fans of games, while our presence on the Glance smart lock screen, a surface that consumers interact with over 75 times a day, is giving developers a fresh and high frequency touch point to connect with new audiences at scale,” he added.

Nostra is available on Glance, one of the world’s leading smart lock screen platforms that provides personalized content recommendations and LIVE experiences to over 230 million active users across India and Southeast Asia. By publishing games on Nostra, developers gain instant access to Glance’s massive user base in some of the world’s biggest gaming markets. This further leads to higher engagement and retention, resulting in increased monetization outside of their own apps and traditional distribution platforms where they typically host their games.

In addition to these new formats, game developers and studios also have access to Nostra’s diverse range of monetizable formats, providing them with the means to reach a vast user base without the need of any upfront investment. Further Nostra’s robust technology stack helps developers publish games on the platform quickly, allowing them to achieve impressive numbers of up to one lakh daily active users (DAUs) right from the Day 1 of release. Moreover, innovative use of AI-led personalization and data-backed engagement strategies ensures the longevity of games on the platform.

“Despite having good feedback, great reviews, and ratings for most of our portfolio games, we were struggling to reach a wider audience, and our partnership with Nostra couldn’t have happened at a better time,” said Mukesh Dev, CEO and Founder of Banzan Studios. “Our first game on Nostra – Jungle Hop – has been a chart topper since launch, achieving 100 million gameplays in just three months and has therefore, been a major source of revenue for our studio right from the first month. This has been a huge boost for us, and we continue to build multiple snackable games for the platform.”

Said Krishna Mudiraj Nalla, CEO of TechnoSkulls,“From the very beginning, TechnoSkulls has enjoyed a remarkable journey with Nostra. The platform’s presence on the lock screen offers a unique solution that has helped scale our reach significantly.” He further added, “Our partnership with Nostra has helped us grow two-fold in a short time period and has enabled us to surpass our annual goals much earlier than anticipated.”

Nostra has established partnerships with over 75 global game developers and has helped several of them achieve 10x reach within a year. As of December 2022, Nostra had over 75 million monthly active users and 25 million live streaming viewers every month. On an average, Nostra users spent 20 minutes daily playing games on the platform.

In the coming quarters, Nostra aims to expand its presence to several global markets including the USA, Japan, and Latin America, enabling developers to reach millions of new gamers across the world.

About Nostra

Nostra is India and Southeast Asia's largest gaming platform and aims to become one of the biggest platforms for all gaming experiences globally. Nostra's vision is to create one of its kind rich entertainment-led gaming platform and contribute to the larger gaming ecosystem. It brings consumers engaging, simple ways to discover, play, watch, learn and compete through a rich variety of gaming experiences (instant, online, live, tournaments) that hits different for every gamer. Developers get innovative plug-and-play solutions and instantaneous access to passionate gamers, while brands leverage it for unique contextual engagement with their audiences. Nostra is owned by Singapore-headquartered consumer technology company, Glance.
For more information, visit nostra.gg